Want to start a podcast but not sure where to start?
Welcome to Podcast Launch Lab
A step-by-step podcast launch system you can start anytime — with the option for hands-on support from Sherry.
No more procrastinating. No more overwhelm. Inside Podcast Launch Lab, you’ll go from podcast idea → to strategy → to recording your first episode, with live support, in-studio recordings, and done-for-you assets that make your launch smooth, simple, and fun.
Want to start a podcast but not sure where to start?
Welcome to Podcast Launch Lab
A step-by-step podcast launch system you can start anytime — with the option for hands-on support from Sherry.
No more procrastinating. No more overwhelm. Inside Podcast Launch Lab, you’ll go from podcast idea → to strategy → to recording your first episode, with live support, in-studio recordings, and done-for-you assets that make your launch smooth, simple, and fun.
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featureD students
Feeling Overwhelmed Before You Even Hit Record?
You’re not alone.
What mic should I buy?
How do I get on Apple & Spotify?
Do I need cover art? An intro? Music?
How do I find guests?
And once I record… how do I actually market this thing?
Most people never make it past this stage. They stall. They second-guess. They overthink.
And that podcast idea never turns into episode one.
I get it, because I’ve been there too. And I’ve heard the same thing from countless business owners:
“I want a podcast… I just don’t know where to start.”
That’s exactly why I created Podcast Launch Lab.
Feeling Overwhelmed Before You Even Hit Record?
You’re not alone.
What mic should I buy?
How do I get on Apple & Spotify?
Do I need cover art? An intro? Music?
How do I find guests?
And once I record… how do I actually market this thing?
Most people never make it past this stage. They stall. They second-guess. They overthink.
And that podcast idea never turns into episode one.
I get it, because I’ve been there too. And I’ve heard the same thing from countless business owners:
“I want a podcast… I just don’t know where to start.”
That’s exactly why I created Podcast Launch Lab.
How It Works
Step 1: Get Instant Access
As soon as you enroll, you’ll receive immediate access to all modules inside the private Podcast Launch Lab portal.
Step 2: Follow the Launch Framework
Move through the lessons at your own pace — from idea clarity to equipment setup to launch strategy.
Step 3: Launch With Confidence
How It Works
Step 1: Get Instant Access
As soon as you enroll, you’ll receive immediate access to all modules inside the private Podcast Launch Lab portal.
Step 2: Follow the Launch Framework
Move through the lessons at your own pace — from idea clarity to equipment setup to launch strategy.
Step 3: Launch With Confidence
What You’ll Walk Away With
By the end of Podcast Launch Lab, you will have:
Clearly positioned podcast aligned with your business
Fully branded show with a name and description
Defined audience, format, and content pillars
Polished intro and outro
First episode recorded
Realistic launch and marketing plan
Roadmap to keep your podcast going after launch
No confusion.
No unfinished pieces.
No guessing what comes next.
What You’ll Walk Away With
By the end of Podcast Launch Lab, you will have:
Clearly positioned podcast aligned with your business
Fully branded show with a name and description
Defined audience, format, and content pillars
Polished intro and outro
First episode recorded
Realistic launch and marketing plan
Roadmap to keep your podcast going after launch
No confusion.
No unfinished pieces.
No guessing what comes next.
Your Podcast Launch Lab Schedule
By the end of this program, your podcast is ready to launch.
Module 1
The Strategic Foundation (Know Your Why)
Module One is where we keep you from starting a podcast that turns into another “fun idea” you abandon by Episode 6.
Module 2
Format, Frequency & Length
Module Two, we continue building the strategic foundation of your podcast by making three key decisions that will shape how sustainable this show actually will be.
Module 3
Visual Branding & Naming
Module Three is where your podcast starts to feel real. With your strategy in place, this module focuses on naming, branding, and visual identity.
Module 4
Building the Home Studio (Environment)
In Module Four we take your everyday workspace and turn it into a professional-looking podcast studio.
Module 5
Hardware Essentials (Gear)
In Module Five, we take the gear you’ve already set up and make sure you’re actually using it correctly.
Module 6
Software Mastery (Riverside)
Understand the basics of editing so you can confidently manage or outsource your podcast.
Module 7
Scripting the Show (Intro / Outro / Trailer)
In this module, you’ll create the three elements that bring brand consistency to every episode and help your launch feel polished.
Module 8
On-Camera Confidence & Mindset
Show up on video sounding natural and confident.
Module 9
Guest Management & Interviewing
Module Nine is your complete playbook for running an interview-style podcast like a pro.
Module 10
The AI-Powered Workflow
Learn the magic of AI-Powered workflows that will take the burden of running the back end of your show off your shoulders.
Module 11
Content Repurposing & Social Strategy
Module 11 is all about using one podcast to create endless social content.
Module 12
Posting Your Podcast and Next Steps
Final prep before launch. You’ll use this week to prepare the marketing materials for your first show.
Your Podcast Launch Lab Schedule
By the end of this program, your podcast is ready to launch.
Module 1
The Strategic Foundation (Know Your Why)
Module One is where we keep you from starting a podcast that turns into another “fun idea” you abandon by Episode 6.
Module 2
Format, Frequency & Length
Module Two, we continue building the strategic foundation of your podcast by making three key decisions that will shape how sustainable this show actually will be.
Module 3
Visual Branding & Naming
Module Three is where your podcast starts to feel real. With your strategy in place, this module focuses on naming, branding, and visual identity.
Module 4
Building the Home Studio (Environment)
In Module Four we take your everyday workspace and turn it into a professional-looking podcast studio.
Module 5
Hardware Essentials (Gear)
In Module Five, we take the gear you’ve already set up and make sure you’re actually using it correctly.
Module 6
Software Mastery (Riverside)
Understand the basics of editing so you can confidently manage or outsource your podcast.
Module 7
Scripting the Show (Intro / Outro / Trailer)
In this module, you’ll create the three elements that bring brand consistency to every episode and help your launch feel polished.
Module 8
On-Camera Confidence & Mindset
Show up on video sounding natural and confident.
Module 9
Guest Management & Interviewing
Module Nine is your complete playbook for running an interview-style podcast like a pro.
Module 10
The AI-Powered Workflow
Learn the magic of AI-Powered workflows that will take the burden of running the back end of your show off your shoulders.
Module 11
Content Repurposing & Social Strategy
Module 11 is all about using one podcast to create endless social content.
Module 12
Posting Your Podcast and Next Steps
Final prep before launch. You’ll use this week to prepare the marketing materials for your first show.
Choose Your Path
BASIC
$555 or $93/mo for 6 months
The Complete Podcast Launch Lab Course
Perfect for the self-starter who wants the roadmap and will implement independently.
Includes:
Full self-paced course
All templates and checklists
Equipment guide
DIY guidance for intro, outro, and recording
Repurposing system
Launch plan framework
Online community to ask questions and collaborate with your classmates
ELITE
$1,555 or $260/mo for 6 months
Course + 3 Private Strategy Calls with Sherry
Perfect if you want personalized feedback and accountability.
Includes everything in Basic PLUS:
3 private 45-minute coaching calls
Concept clarity and positioning support
Feedback on branding + structure
Launch plan refinement
You’ll never wonder, “Am I doing this right?”
VIP
$2,955 or $414/mo for 6 months
Done-With-You Launch Experience
For the entrepreneur who wants this done strategically and professionally on day one.
Includes everything in Elite PLUS:
First episode professionally produced
Professionally edited intro + outro
In-studio recording for DFW area students
Marketing toolkit
• Podcast thumbnail
• YouTube thumbnail and overlay
• Social overlays
No DIY. More polished. Same result: a live podcast.
Choose Your Path
BASIC
$555 or $93/mo for 6 months
The Complete Podcast Launch Lab Course
Perfect for the self-starter who wants the roadmap and will implement independently.
Includes:
Full self-paced course
All templates and checklists
Equipment guide
DIY guidance for intro, outro, and recording
Repurposing system
Launch plan framework
Online community to ask questions and collaborate with your classmates
ELITE
$1,555 or $260/mo for 6 months
Course + 3 Private Strategy Calls with Sherry
Perfect if you want personalized feedback and accountability.
Includes everything in Basic PLUS:
3 private 45-minute coaching calls
Concept clarity and positioning support
Feedback on branding + structure
Launch plan refinement
You’ll never wonder, “Am I doing this right?”
VIP
$2,955 or $414/mo for 6 months
Done-With-You Launch Experience
For the entrepreneur who wants this done strategically and professionally on day one.
Includes everything in Elite PLUS:
First episode professionally produced
Professionally edited intro + outro
In-studio recording for DFW area students
Marketing toolkit
• Podcast thumbnail
• YouTube thumbnail and overlay
• Social overlays
No DIY. More polished. Same result: a live podcast.
Add-ons
Heart Of The Hustle $1111
Interview on HOTH
1 month of content including reels, captions, blog post, email, and quote
graphics
Promotion on my social pages
BRAND PHOTOSHOOT
$1111
2 hour brand photoshoot
SPEAKER REEL
$1111
Client provides all materials
Includes 30-min in studio to record audio
Support in script writing
FOUNDERS / PROMO VIDEO
$2222
Includes 30-min in studio to record audio
2 hours of on-site video time (within 20 miles of Frisco, TX)
Support in script writing
Add-ons
Heart Of The Hustle $1111
Interview on HOTH
1 month of content including reels, captions, blog post, email, and quote
graphics
Promotion on my social pages
BRAND PHOTOSHOOT
$1111
2 hour brand photoshoot
SPEAKER REEL
$1111
Client provides all materials
Includes 30-min in studio to record audio
Support in script writing
FOUNDERS / PROMO VIDEO
$2222
Includes 30-min in studio to record audio
2 hours of on-site video time (within 20 miles of Frisco, TX)
Support in script writing
Who This Is For
Podcast Launch Lab is for you if:
You’re a business owner or personal brand
You want your podcast to support your business, not become another job
You value clarity, structure, and momentum
You’re ready to stop planning and start publishing
This is not for people looking for a hobby podcast or a fully done-for-you service.
Who This Is For
Podcast Launch Lab is for you if:
You’re a business owner or personal brand
You want your podcast to support your business, not become another job
You value clarity, structure, and momentum
You’re ready to stop planning and start publishing
This is not for people looking for a hobby podcast or a fully done-for-you service.
Ongoing Support After Your Launch
Your podcast doesn’t stop after episode one — and neither do we.
When you’re ready to keep going, you can roll into one of our Podcast Management Packages (starting at $1488/mo). We’ll handle editing, uploading, thumbnails, show notes, and content repurposing so you can stay focused on recording and connecting with your audience.
Ongoing Support After Your Launch
Your podcast doesn’t stop after episode one — and neither do we.
When you’re ready to keep going, you can roll into one of our Podcast Management Packages (starting at $1488/mo). We’ll handle editing, uploading, thumbnails, show notes, and content repurposing so you can stay focused on recording and connecting with your audience.
Ready To Make Your Content Creation Easy
If this is the year you finally stop circling the idea and start showing up behind the mic, Podcast Launch Lab is your next step.
Enrollment is limited.
Ready To Make Your Content Creation Easy
If this is the year you finally stop circling the idea and start showing up behind the mic, Podcast Launch Lab is your next step.
Enrollment is limited.
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